How to Secure Your Business Manager Accounts from Suspension

Facebook account suspension is an unfortunate event that can disrupt your advertising plans. While sometimes an account can be restored, it is often permanently banned.

In this article, we will explore how to avoid suspension and ensure your ad account security.

Common Causes of Business Manager Account Suspensions

To get suspension prevention, it's essential to understand the common causes behind Facebook account bans.

Most common account suspension causes include:

1. Violation of Advertising Policies
   Facebook's compliance rules stipulate that ads must not promote prohibited products (e.g., weapons, drugs, gambling), violate copyrights (e.g., promoting counterfeit brands), or feature unethical content (e.g., racial or gender discrimination). To avoid Facebook bans, it's crucial to adhere to these policies.

2. Sudden Increase in Advertising Budget
   While this does not directly violate Facebook’s rules, it may be flagged as suspicious, especially on new accounts. To protect your account, it’s best to gradually increase your advertising budget. Avoid making large, single payments.

3. Suspicious Payment Methods or Changes
   For example, if the name on the credit card differs from the account owner's name, or if the system detects any fraudulent activity (e.g., stolen cards). To safeguard your ad accounts, it’s advisable to use the same payment method consistently.

4. Running Ads from a New Account
   Facebook tends to view ads launched from new accounts with suspicion. It’s better to wait 2-3 weeks after account creation before running ads. To further protect your business account, going through the verification process is recommended, as it significantly increases trust in your account.

5. Invalid Websites and Redirects to Other Platforms
   For example, if an ad links to a legitimate product but redirects to a gambling site, the account will be banned. Redirects and websites with problematic scripts (e.g., automatic pop-ups, audio, or video) can also trigger a ban.

6. Manipulation of Ad Content
   Ads with misleading graphics, clickbait, or tactics that encourage accidental clicks, such as disguised data collection or fake promises (e.g., "get rich quick" or "lose weight effortlessly") are prohibited.

7. Frequent Ad Rejections
   All ads go through pre-moderation, and while occasional rejections don't lead to a ban, if a large number of ads are rejected, it can result in an account suspension.

Best Practices for Keeping Your Business Manager Safe

Both advertising accounts and the Business Manager that links them are at risk of suspension. Business Manager security is especially important, as a ban on Business Manager can make it difficult to access all associated ad pages.

Steps to Avoid Suspension on Facebook Business Manager

1. Verify Your Account
   Business Manager best practices indicate that running ads on Facebook is more effective with verification. Verification significantly reduces the risk of suspension and ensures compliance with Facebook's policies. Often, accounts are banned not due to malicious intent but due to simple mistakes or oversights when creating ads. Verified accounts are treated with greater leniency.

2. Gradually Increase Your Advertising Budget
   Avoid making large, sudden budget changes. Even if your account has no ad spend limits, it’s recommended to stick to a daily budget of no more than $350 USD until you are confident in the account’s security.

3. Use Trusted Payment Methods
   For prevention of Business Manager suspension, choose a payment method and use it consistently. Avoid changing payment details frequently or using unverified sources.

4. Do Not Use Untrusted Third Parties
   Avoid granting administrative access to individuals with untrustworthy histories or those whose accounts have already been banned.

How to Ensure Compliance with Facebook’s Advertising Policies

In some cases, accounts are banned not due to Facebook's internal advertising policies, but because of violations of advertising laws in specific countries.

For secure Business Manager accounts, it is crucial to follow local laws and regulations based on geographic location. For example, do not advertise alcohol in Muslim-majority countries.

In general, secure Facebook ads are those that adhere to legal standards, respect social norms, and do not cause potential harm to users. Running compliant ads is straightforward if your product is legal and you remain attentive to the platform's guidelines.

By following these best practices, you can significantly reduce the risk of Facebook account suspension and ensure your ad account remains secure, allowing you to run effective and compliant campaigns.