Facebook Business Manager vs Personal Accounts: Which is Best for Advertising?
Facebook's advertising tools represent a modern approach to running campaigns targeting a broad audience. The platform's advertising potential is enormous, with over 3 billion registered users on Facebook, making it one of the largest platforms for advertising campaigns.
Facebook advertising is an authorized activity conducted using Facebook's advertising tools, which are designed to be both convenient and effective for running ads on the platform.
However, these tools are often misunderstood, and advertisers sometimes attempt to use personal accounts for advertising, which is prohibited.
Differences Between Business Manager and Personal Accounts
The distinction between “personal vs business Facebook” refers to the separation of personal and commercial activities on the platform. This is literally reflected in two types of accounts: personal accounts vs business accounts. This distinction is essential to ensure that ads are legitimate, effective, and appropriately integrated with user content.
Why Personal Accounts Limit Your Advertising Potential
Personal accounts are designed for publishing regular user content that is not intended for business purposes. Content posted from a personal account, without the business responsibility that commercial entities carry, may potentially harm other users or violate platform guidelines, which is why it is restricted.
In fact, personal account limitations prevent users from engaging in advertising activities, which is why in Facebook account comparisons, personal accounts take a backseat.
The best account for ads is a business account, where users register as commercial entities. Business accounts offer a suite of tools designed to optimize advertising efforts. Ad account performance is directly influenced by the extent to which these tools are available and fully utilized.
Which Account Type Provides Better Advertising Tools?
Many users attempt to run ads through personal accounts, assuming that business accounts are paid, but this is not the case. Both business accounts and Facebook Business Manager are free to use. Facebook Business Manager is a comprehensive tool for managing advertising accounts.
Today, the advantages of Business Manager are paramount when it comes to creating and scaling advertising campaigns on the platform.
The Benefits of Facebook Business Manager Accounts
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Manage Multiple Accounts Simultaneously: With Business Manager, you can manage multiple accounts and add them as needed at any time.
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Advertising Budget Tools: Allocate and distribute your advertising budget across accounts, scaling as your campaign grows.
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Employee Role Management: Set permissions and define access levels for employees, providing businesses with the flexibility to manage Facebook operations efficiently.
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Scaling Facebook Ads: Scale campaigns to grow your audience and optimize ad performance.
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Comprehensive Analytics Tools: Access detailed testing, statistical analysis, and insights to create more effective campaigns and improve ad performance.
A direct comparison between Business Manager and personal accounts is not feasible, as personal accounts lack the tools and features specifically designed for business use and ad scaling.
It’s also important to note that Facebook has strict policies regarding unauthorized advertising. Therefore, one of the best Facebook advertising tips is to always start advertising with a specialized "business" account. These are the best accounts for advertisers, allowing you to fully utilize Facebook's business features while maintaining a positive relationship with the platform, ensuring smooth and productive advertising efforts on the world’s largest social platform.